The luxury wedding is in Noto: Italy Inspires chooses Sicily for its event

The international conference and workshop dedicated to luxury wedding “Italy inspires A Sicilian Romance”, organized by Italy Inspires and with the main partnership of Sicily Convention Bureau, will take place in Val di Noto from 15 to 20 October 2018.

Italy Inspires will organize the 2018 reference event for the world of destination wedding luxury, which will call a select elite of luxury wedding professionals in Sicily: four days of networking, business, knowledge and leisure. Every year Italy Inspires will organize the event in a different location in Italy.


Location of the event will be the brand new Ortea Palace Luxury Hotel, which will soon be inaugurated, and the Grand Hotel Minareto, both in Syracuse.

A strategic choice to introduce the Bel Paese and its potential to the world of international wedding planners – explains Andrea Naar Alba, founder and soul of the Italy Inspires project -. According to a recent JFC research on the world of luxury marriage, in 2013 alone 7,500 marriages of foreigners were celebrated in Italy, generating more than 1 million 151 thousand admissions and a turnover for the segment of 440 million euros “.


The mission

The mission of the project is to develop commercial actions between international operators in the wedding segment and companies in the area, for the enhancement of cultural heritage and Sicilian excellence – stresses Andrea Naar Alba.

Official partner of the 2018 edition is the Sicily Convention Bureau. The scenario of the 2018 event is the Valley of Noto, UNESCO World Heritage Site, and the South-East of Sicily, which you can discover through events, shows, business-to-business meetings.

Thanks to “Italy Inspires A Sicilian Romance”, resorts, locations and local producers will welcome professionals and key players from the world of wedding at an international level, creating synergies and developing strategies to attract future couples in Sicily.

For months – recalls Daniela Marino, operative director Sicily Convention Bureau – we have formalized the opening of the Sicilian Convention Bureau to promote Sicily, not only for the mice, but also for the Destination Wedding. Italy Inspires is the opportunity that we expected to start the promotion of marketing Sicily as Luxury Wedding Destination and the collaboration with Andrea Naar Alba we are sure will help to take the first steps with the right foot. Sicily is a competitor for the already well-known Italian destinations of the international wedding – Tuscany, Lazio and Campania, first of all – and from today will gain new positions in the national ranking.


Among the sponsors of the initiative is the Municipality of Noto, a UNESCO World Heritage Site, jewel and capital of Sicilian Baroque, which stands out for its vision of avant-garde and activities in attracting quality tourism in its territory. Known has also been chosen by the well-known fashion blogger Chiara Ferragni and Fedez for their wedding scheduled for summer 2018

To register and participate in the event:


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